How I work

I start with customers. Interviews, performance data and competitive research show what people value and what they are comparing you against.

At Verta that meant positioning a satellite internet provider going up against Starlink. At Base Coat it meant finding where a portfolio of US clients was underserved, then packaging the fixes as upgrades those clients chose to buy.

• Positioning and messaging, built from customer interviews and performance data.
• Go-to-market plans that web, paid media, SEO and content teams can run.
• Account growth: finding the upgrade a client needs and making the case for it.
• Creative briefs that turn feedback and performance data into work a team can ship.

I’ve led cross-functional teams across web, social, paid media and content, and worked directly with client C-suites, government officials and community leaders.

Post-graduate diplomas in Marketing Management and Project Management from Fanshawe College, and a BA in Accountancy and Finance from Heriot-Watt University.

My first marketing jobs were in Dubai, on retail activations for consumer technology brands and on international trade events.

Calgary, Canada. I work remotely.