Client work from Base Coat Marketing and Verta Marketing. Each entry says what the client was, what I did, and what changed.
Galaxy Broadband sells Eutelsat OneWeb’s low-earth-orbit service to Canadian operations that sit past the end of the fibre: mining and energy sites, marine and rail fleets, emergency response.
Ran voice-of-customer research through weekly “Mastermind” calls across the portfolio, where owners of painting and coating businesses worked through what was and was not landing for them.
65% average retainer increase
basecoatmarketing.com
Crown Capital lends growth capital to mid-market Canadian businesses and finances distributed power and rural broadband. It was one of the enterprise accounts I led.
Galaxy Fibre builds fibre to the home in Canadian communities the national carriers passed over. As lead strategist I ran an integrated plan across web, social and paid media that lifted online sign-ups by 30%.
30% more online sign-ups
galaxyfibre.ca<3% client churn, against a 3% target
Sustained $30K to $50K in monthly retainer revenue across the portfolio while holding churn under the 3% target.
Community Network Partners builds rural networks under an ownership model that leaves a share of the value in the community. I worked with government officials and community leaders on the connectivity programme, and on the campaigns that introduced it one town at a time.
A whitepaper for Galaxy Broadband on Nokia’s private 5G platform: seven ways it changes connectivity at mines, plants, hospitals, logistics hubs and farms, and why ordinary networks fall short there. Written for operations and IT leads, with the real-world applications up front.
NTFS installs satellite, structured cabling, fibre and security systems across Canada, and had almost nothing online to show for it. The work was positioning and a content programme that turned fifteen years of field experience into something buyers could search for and read.
More than $100K a month in ad spend across 15 to 20 US accounts. Scaled Google Ads on the accounts with room to grow, and brought Meta cost per lead down to industry benchmarks.
$100K+ monthly paid media spend
basecoatmarketing.com
Onsite Power installs and maintains generation at the customer’s own site, and the customer pays only for the energy it uses. The job was making that model legible: competitive research, a rebuilt site, and the content and lead flow behind the sales conversation.
One of the largest BMW dealerships in the Kitchener, Waterloo and Cambridge area. Social content and contests, a video series, event marketing, and a follow-up funnel rebuilt around leads the sales floor had given up on.
Event Marketer. Marketing communications and B2B outreach for the Dubai International Horse Fair and the Vision X Optometry Show, including event brand kits and speaker materials.
Marketing Coordinator in Dubai. Brand activations and in-store marketing for BlackBerry, Toshiba and Acer, at GITEX Technology Week and with retail partners.