Agency work for clients who are not named here. Each entry says what the client was, what I did, and what changed.
A performance marketing agency with US clients. Remote.
I ran a portfolio of 15 to 20 US accounts and sat between each client and the agency’s paid media, SEO and content specialists. The job was keeping those accounts, and growing the ones that had room to grow.
Most of the growth came from voice-of-customer research. It showed where clients were underserved, and those gaps became package upgrades that more than half the portfolio chose to buy.
Ran voice-of-customer research across the portfolio to find service gaps, then shaped package upgrades around them. More than 50% of accounts upgraded, and retainers rose 65% on average.
Sustained $30K to $50K in monthly retainer revenue while holding churn under target.
Managed more than $100K a month in ad spend across the portfolio, scaling Google Ads and bringing Meta Ads cost per lead down to industry benchmarks.
Turned qualitative feedback and performance data into briefs for the paid media, SEO and content teams. The work generated more than 100 organic leads within 90 days.
Joined as Executive Assistant in Dec 2020 and was promoted in Aug 2021. Toronto.
I was primary contact and lead strategist for high-value enterprise accounts, among them a TSX-listed private equity firm, a global fitness chain and a major residential telecom provider.
The largest piece of work was go-to-market for a B2B satellite internet provider competing with Starlink, built with the client’s C-suite.
Directed the full go-to-market strategy for a B2B satellite internet provider: competitive positioning, messaging and global content campaigns, developed with C-suite stakeholders.
Lead marketing strategist on the account. An integrated plan across web, social and paid media lifted online sign-ups by 30%.
Partnered with government officials and community leaders on a national initiative to extend broadband connectivity.
Primary contact for 7 to 10 accounts at a time, leading cross-functional teams across web, social, paid media and content through full-funnel campaigns.
Event Marketer. Marketing communications and B2B outreach for the Dubai International Horse Fair and the Vision X Optometry Show, including event brand kits and speaker materials.
Marketing Coordinator in Dubai. Brand activations and in-store marketing for BlackBerry, Toshiba and Acer, at GITEX Technology Week and with retail partners.