Marketing strategist and account manager for B2B telecom, tech and enterprise brands. Builds go-to-market strategy and positioning from customer research, and grows client portfolios through retention and upsell.
Calgary, Canada · reachsneharaghu@gmail.com · linkedin.com/in/sneha-raghunath-1a0b7ab5 · sneharaghu.com
Experience
Dec 2025 – Present Planned career break
Parental leave. Returning to full-time remote work.
Nov 2024 – Dec 2025 Account Manager at Base Coat Marketing
Remote
- Managed a portfolio of 15–20 US-based accounts with $100K+ in monthly paid media spend, sustaining $30K–$50K in monthly retainer revenue with churn below the 3% target.
- Ran voice-of-customer research to identify service gaps, driving package upgrades in more than 50% of accounts and raising average retainers by 65%.
- Turned client feedback and performance data into creative briefs across paid media, SEO and content teams, generating 100+ organic leads within 90 days.
- Scaled Google Ads and reduced Meta Ads cost per lead to industry benchmarks.
Aug 2021 – Nov 2024 Account Manager & Marketing Strategist at Verta Marketing
Toronto, Canada·Executive Assistant, Dec 2020 – Aug 2021
- Directed the full go-to-market strategy for a B2B satellite internet provider competing with Starlink, developing competitive positioning and global content campaigns with C-suite stakeholders.
- Served as primary contact and lead strategist for 7–10 high-value enterprise accounts, including a TSX-listed private equity firm and a global fitness chain.
- Drove a 30% increase in online sign-ups for a major residential telecom provider through an integrated multichannel strategy.
- Led cross-functional teams across web, social, paid media and content, and partnered with government stakeholders on a national broadband connectivity initiative.
Mar 2017 – Jun 2017 Event Marketer at Dubai World Trade Centre
Dubai, UAE
- Led marketing communications and B2B audience outreach for the Dubai International Horse Fair and Vision X Optometry Show, building event brand kits and refining speaker materials.
Mar 2013 – Mar 2016 Marketing Coordinator at Sirius Advertising
Dubai, UAE
- Ran brand activations and in-store marketing for global technology brands including BlackBerry, Toshiba and Acer, supporting retail sales and visibility.
Core competencies
Go-to-market - Competitive Analysis
- GTM Strategy
- Market Research
- Messaging
- Product Positioning
- Voice of the Customer
Account growth - Account Management
- Client Retention
- Executive Communication
- Stakeholder Management
- Upselling
Campaigns - Content Marketing
- Creative Briefing
- Paid Media (Meta, Google Ads, LSA)
- Performance Reporting
- SEO & SEM
Education
London, Canada Fanshawe College
Post-Graduate Diploma, Project Management2019
Post-Graduate Diploma, Marketing Management2018
Dubai, UAE Heriot-Watt University
Bachelor of Arts, Accountancy & Finance2015